Summary of Content Restrictions per Network
The approval and/or rejection of campaigns in the network is solely at the discretion of Mobads. Through manual checks, automated scanning, third party security software and Publisher alerts, affected campaigns will either be paused for Non-Compliance or applied with the appropriate Compliance Tag and remain live.
Our Publishers have the ability to exclude certain Compliance Tags and Banner Tags and this will affect the performance of tagged Campaigns so please ensure to review your campaign tags in the Campaign Properties interface in your Advertiser dashboard.
Summary of Compliance Tags and corresponding Actions
|Antivirus||Campaign tagged 'Antivirus'|
|Auto-downloads||Campaign tagged 'Autodownload'|
|Autosound/Vibration||Campaign tagged 'Autosound/Vibration'|
|Backbutton||Campaign tagged 'Backbutton'|
|Blacklisted Domains||Campaign paused for Non-Compliance, details sent to Advertiser|
|1 Click Billing||Campaign tagged '1 Click Billing'|
|Click to Call||Campaign tagged 'Click to Call'|
|Click to Text||Campaign tagged 'Click to Text'|
|Copyrighted OS Imitations||Campaign tagged 'Copyright Imitation'|
|Exit messages||Campaign tagged 'Exit Message'|
|Government Scareware||Campaign paused for Non-Compliance, details sent to Advertiser|
|Malware||Campaign paused for Non-Compliance, details sent to Advertiser|
|Non-Compliant Content||Campaign paused for Non-Compliance, details sent to Advertiser|
|Phishing||Campaign paused for Non-Compliance, details sent to Advertiser|
|Storelinks||Campaign tagged as 'Storelink'|
|System Notification Imitations||Campaign tagged 'System Notification Imitation'|
|Unwanted software||Campaign paused for Non-Compliance, details sent to Advertiser|
Please note that these restrictions are constantly evolving to accommodate industry and network standards and changes. Please continue to review the website for any changes to our policy.
If you are not sure if you can run a certain offer on please contact the compliance team on [email protected] and we'll be happy to assist you.