Mobads (the 'Company') respects the privacy of all of our users, partners and affiliates. We focus on protecting the personal information of internet, mobile internet and mobile application users that interact with us. We pride ourselves on being a responsible company within the mobile advertising ecosystem.
The advertising inventory of our publisher partners (‘Publishers’) is made available on our mobile advertising platform via the User Interface, the ‘Dashboard’. Via the Dashboard our Publishers are able to conveniently sell their inventory and expand their potential value. At the same time, our ad-buying partners (‘Advertisers’) are given the facility to reach target audiences and meet CPA and conversion targets and effectively deliver high-performing campaigns. Mobads complies to all laws and industry guidelines in relation to our privacy practices.
2. Best practices and targeted advertising
Mobads endeavours to keep our Publisher and Advertiser partners fully informed of developments in our ad serving capabilities, methods, targeting and best practices and, wherever possible, provide them the option to opt-out of certain types of advertising.
Due to the limitation in available technologies used in mobile advertising compared to that of online/desktop advertising, targeting and opt-out solutions are limited in the mobile ecosystem. Therefore Mobads encourages users to review the privacy policies of mobile optimised websites and applications that they use. You can obtain more information about managing these privacy preferences by reviewing the information shared on the Network Advertising Initiative website.
3. How we collect information
4. Information we receive from our Publishers
4.1 Device IDs and NPII
To enable us to track and deliver effective mobile advertising campaigns that target certain devices and/or countries, Mobads makes use of anonymous mobile device identifiers. These ‘Device IDs’ which maintain the user’s anonymity are made accessible by our Publishers and may be sent with an ad request. They may also be used to ensure the same ad is not delivered to the same mobile device multiple times within a certain time frame.
Other Non-Personally Identifiable Information (NPII) may be sent by Publisher and developers to Mobads with an advertising request while conforming to Publisher privacy practices and notices.
If this information is stored for advertising purposes, at no point can Mobads or its partners use these Device IDs or NPII to uniquely identify an individual. Nor does it use such information to create ‘end-user profiles’.
5. Information collected Directly by Mobads and Third-Parties
In order to track the performance of an advertising campaign, Mobads may collect other NPII about how the users receive and interact with the advertising, such as calculating clicks and conversion ratios.
Mobads may additionally partner up with third parties whom have their own methods of identifying a device. This may be used in the ways previously described, or in some instances, to support third party data for targeted advertising solutions. The information provided by third parties may be in addition to what Publishers may provide or is otherwise accessible to Mobads and may include details of past browsing of end-users to help deliver more relevant ads to the user.
At no point, when working with third parties, does Mobads accept, collect or store Personally Identifiable Information.
5.1 Personally Identifiable Information
Any identification of individuals is strictly prohibited as a result of Mobads agreements with our Publishers which forbid the passing of Personal Identifiable Information that alone or in combination can help uniquely identify a user.
5.2 Other Information Available from the Ad Request.
There is other information that may be collected by Mobads to assist the effective serving of advertising to different mobile devices. This information is passed from the device via the mobile site that is being visited and may include details of the operating system and device model, mobile operator and IP address.
Cookies may also be used to facilitate third-party targeting services, including Google (whose services we use) and other performance tracking features.This allows us to make special offers and continue to market our Advertiser's services to those who have shown interest.
Mobads.com uses these Third-Party vendor remarketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other Third-Party remarketing system.
7.1 Remarketing: Advertiser Requirements
With Cookies and Device IDs, Mobads offers users the ability to opt out of these types of interest-based advertising by clicking on the link in our Opt Out Page.
Mobads will endeavour to update the Policy at least 30 days prior to any material change required in our practices or this Policy.
10. Mobads T&Cs
To view our full Terms and Conditions please see Terms & Conditions.
11. Contacting Mobads