Campaigns

In the campaign section menu select from 3 options

1. Manage Campaigns
2. Manage Creatives
3. Manage Remarketing

 

1. Manage Campaign : This will show a general overview of the Campaign Groups that you have created. From here you can :

  • See the status of your Campaign Group : This will indicate if a group is Active, Inactive or Empty.
  • Show Inactive Campaign Groups : Select    to reveal any inactive Campaign Groups.
  • Create New Campaign Group : Select  to create New Campaigns Groups. 

  • Drill into a Campaign Group Name : Select a Campaign Group Name and View/Edit details regarding that Campaign Group. You will also be able to create a New Campaign. 
    Note : Campaigns are created within Campaign Groups



    • Create New Campaign : Select  to create a New Campaign.

    • Properties : This tab gives you the summary of the current Campaign Group settings. From here you will be able to edit the naming conversion of the Campaign and request to enable reconciliation tracking (reconciliation tracking enables us investigate discrepancy in stats).

    • Balance : This will appear once you have allocated funds to the campaign, and will allow you to set up a Auto Low Balance Reload  

    • Email Alerts : Specify what helpful email alert updates you would like to receive via your account email ID (please ensure your email ID is valid so that we can contact you when required)

    • Label : Use Labels to organise your Campaign Groups. This can help if you have multiple account managers working on your accounts as you can allocate Labels to different Campaign Groups to help you efficiently manage and monitor the activity of your team. 

      Using Labels can also help to organise old Campaign Groups no longer in use, although any 'inactive' Campaign Groups will be hidden by default and can be view again by clicking 'show inactive' at the Campaign Group level (as below).

 

2. Manage Creatives : Upload creative to your personal library, once approved you'll be able to select them for new and current banners.  

 

3. Manage Remarketing : This gives you the ability to re-target users that previously failed to convert on your site. To learn more on how this works click  

 

 

 

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